Tuesday, July 10, 2007

Beatles now selling diapers

One of the exciting, thrilling things about getting old is you've seen a lot of history. And being a student when Beatlemania first hit the world ranks right up there with Neil Armstrong's moon walk.

Today I get an email from my son saying, "News that might just ruin my day: The Beatles have sold licensing rights to use their song, All you Need is Love, to Luvs for a commercial. Doesn't that just make your day?"

Like his father, music is of prime importance to him. And also like his father, they are stalwart Beatles fans. Their tastes diverge from that point, but on that they agree. Beatles rock.

I remember the Beatles funky haircuts, their British appeal, their innocence and their smiles. I remember the Fab Four on the Ed Sullivan show -- I saw the show when it originally aired.

Lately I've been missing John and George and lamenting Paul's too public divorce while wondering what Ringo was up to. Almost like distant relatives, I think of them now and then. They played a major role in my formative years and changed the music landscape forever.

Now their music is used to pimp diapers. "All you need is Luvs...."

How the mighty have fallen!

My husband's response, "At least it isn't Michael Jackson who sold the song and will get the money."

One blogger commented that many of us thought the first Beatles song to be used to sell diapers would be When I'm 64 and the diapers would be Depends. Somehow I like the humor of that.

But "All you need is Luvs" just ruins, just overrides the thrill of a song that yes, I could actually remember the lyrics to, but more importantly it became a rallying cry for my generation who were sick of corporate greed, war, government, and wanted to get back to basics.

Now there will be a generation of kids who will associate that rallying cry to nappies, diapers, and baby poop.

Wikipedia describes the Beatles hit All You Need is Love this way:

"All You Need Is Love" is a song written by John Lennon with
contributions from Paul McCartney[1] and credited to Lennon/McCartney. It
was first performed by The Beatles on Our World, the first ever live global television link. Broadcast to 26 countries and watched by 350 million people, the programme was broadcast via satellite on June 25, 1967. The BBC had commissioned the Beatles to write a song for the UK's contribution and this was the result. It is among the most famous and significant songs performed by the group.

Now after the 60s has become a memory of druggies and flower children instead of a generation of activists, our music is reduced to sound tracks for commercials, who wins?

Corporate greed.

And that's the pits about getting old, you live long enough to see your life turned into a commercial.

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